Vienna Bets Big on Eurovision 2026 — €22.6 Million, a Stadthalle, and a Whole Lot of Fireworks
The city of Vienna is going all in for Eurovision 2026, setting aside a hefty €22.6 million to ensure next year’s Contest is nothing short of spectacular. The announcement, confirmed by Austrian broadcaster ORF, comes just hours after Vienna was officially named the host city for Europe’s biggest music event.
And while that figure might raise a few eyebrows, Vienna’s mayor, Michael Ludwig, insists the investment is more than justified.
Betting on Glitter: Why Vienna Thinks It’s Worth It
Speaking to Wien Heute, Ludwig reminded everyone that Eurovision 2015 — also held in Vienna — brought handsome returns:
“At that time, the investment was around €17 million, but the resulting added value amounted to approximately €28 million. I expect a similar outcome for next year.”
This time, a significant chunk of the budget will go towards venue costs and security measures, ensuring that the Wiener Stadthalle — which will once again host the Contest — is ready to welcome up to 16,000 fans per show.
Eurovision Means Business
While exact profit projections remain uncertain, recent EBU figures offer some perspective:
- Liverpool earned €66 million from hosting Eurovision 2023.
- Malmö generated around €40 million earlier this year.
- Basel, home to JJ’s 2025 victory, was forecasted to profit by €64 million.
With numbers like these, Vienna is clearly aiming for more than just sequins and selfies.
A Showcase Beyond Vienna
Interestingly, Ludwig also sees Eurovision as a chance to promote Austria as a whole, not just the capital:
“While Vienna should be in the spotlight, the city also aims to showcase other Austrian federal states to the world during the Contest.”
Expect side events, regional showcases, and plenty of opportunities for Tyrol, Salzburg, and beyond to enjoy their moment on the global stage.
Fans First: Free Events, City Vibes and Rathausplatz Magic
Eurovision 2026 won’t just be about the three televised shows. Ludwig confirmed that Rathausplatz, which became an iconic hub for public viewing back in 2015, will once again transform into Eurovision Village.
“Its central location allows visitors to enjoy many additional city attractions. It will definitely be one of the main locations for public viewing,” Ludwig explained.
Fans can expect free concerts, pop-up performances, and screenings kicking off from 12 May 2026, the date of the first semi-final.
Logistics on Point
Vienna’s trump card? Accessibility. With 433 hotels offering 82,000 beds and direct travel connections to 65 countries, the city is positioning itself as a Eurovision powerhouse.
“Vienna is an attractive destination for night trains and flights,” Ludwig added, emphasising the city’s international links.
Save the Dates
Eurovision 2026 will take place at the Wiener Stadthalle:
- First Semi-Final: 12 May
- Second Semi-Final: 14 May
- Grand Final: 16 May 2026
Austria earned hosting rights after JJ’s win with Wasted Love in Basel earlier this year, and all eyes are now on Vienna to deliver another unforgettable Contest.
Source: ORF
