Eurovision Gets a Glow-Up: A Fresh Look for 70 Years of Song, Sass and Sequins

Seventy Years Young

Next year, Eurovision will celebrate seven decades of turning awkward key changes, wind machines and political side-eye into prime-time television. Thanks to JJ’s victory in Basel 2025 with Wasted Love, Austria gets to host the birthday bash in May 2026.

And with a milestone this big, the European Broadcasting Union has decided it’s time for a makeover. Forget Botox – Eurovision has gone for a brand refresh.

Out With the Old, In With the Chameleon Heart

Since 2004, the Contest’s logo has been a hand-drawn script topped with that unmistakable heart. Now, it’s been reimagined into a single, cleaner design. Still heart-centred, still instantly recognisable – but ready for TikTok close-ups and HD scrutiny.

The new twist? A standalone emblem called the Chameleon Heart. This versatile 3D symbol can shapeshift to reflect a host city’s identity, an artist’s personality or even a performance theme. Eurovision has always promised to adapt with the times – now it has the icon to prove it.

Seventy Layers of Glitter

To mark the anniversary, the 2026 edition introduces a special “70th Heart”, layered with 70 elements – one for each year of Eurovision chaos, glory and questionable fashion. From Refrain in 1956 to Wasted Love in 2025, every winner now lives inside this technicolour beating heart.

Why the Refresh Matters

Martin Green CBE, the Contest’s Director, says the revamp is about clarity and future-proofing:

“The Eurovision Song Contest has always been about evolution – musical, cultural, and creative. This refresh honours 70 amazing years while taking the brand forward to an exciting future. It’s bold, playful, and full of heart – just like the Contest itself.”

With Eurovision audiences stretching far beyond Europe – hello, Australia and TikTok – the EBU wants a brand that’s digital-friendly, globally recognisable and harder to knock off than a sequinned Catsuit.

Looking Ahead to Austria 2026

Between a new look, a historic birthday and Austria’s first time hosting since Vienna 2015, expectations are sky-high. The Chameleon Heart is just the start – the EBU promises more surprises and anniversary projects in the months leading up to May.

So, yes: Eurovision has had a glow-up. And like any 70-year-old worth celebrating, it’s earned the right to show off a bit.

Source: EBU