Benidorm Fest 2026: Sergio Jaén to Direct, Bringing Fresh Vision and a Touch of Eurovision Magic
It seems that RTVE is not only looking forward to Eurovision 2026, but it is already preparing its boldest move yet. Sergio Jaén, the creative mastermind behind Austria’s triumphant Eurovision 2025 entry, is stepping into the role of artistic director for Benidorm Fest 2026. A seasoned expert with a knack for blending visual storytelling with musical excellence, Jaén’s appointment marks a new chapter in the festival’s evolution.
Let’s be clear: the Benidorm Fest has never lacked ambition, but Jaén’s visionary approach is set to take the competition to uncharted territories. Known for his contemporary, conceptual designs, he now brings his expertise to Spain’s most important pre-Eurovision festival, and frankly, it’s the artistic direction we didn’t know we needed.
A Team Like No Other: Visuals, Creativity, and Precision
Joining Jaén in this monumental task is a stellar team that would make anyone in the music industry sit up and pay attention. Finnish-born Ari Levelä is set to take on the role of visual director, a decision that makes perfect sense, given his extensive experience working on Eurovision and high-profile events worldwide. If anyone knows how to create a show-stopping visual spectacle, it’s Levelä – the man behind Finland’s Eurovision sets and productions like The Voice of Finland.
Meanwhile, Mercè Llorens will continue her role as the live director, having already worked on several prestigious RTVE productions, including Eurovision Junior 2024 and the Goya Awards. It’s clear that Llorens is a force to be reckoned with, bringing her expertise to every performance she directs.
And of course, no major RTVE production would be complete without José María Payueta, the executive producer whose experience includes everything from Eurovision Junior to the Latin Grammys. His steady hand will guide the show behind the scenes, ensuring everything stays on track.
The Dates Are Set: February 10, 12, and 14 – The Perfect Valentine’s Gift
For those of you already getting excited (and rightly so), mark your calendars: Benidorm Fest 2026 will take place on February 10, 12, and 14, right in the heart of winter – because who wouldn’t want to spend Valentine’s Day with a dazzling showcase of Spain’s finest musical talent?
In addition to the usual format, the competition will feature the return of the demoscopic jury, adding a fresh layer of excitement to the proceedings. And let’s not forget the coveted €150,000 prize, divided between the performers and the songwriters. Let’s hope this sparks even more creativity from the artists – who wouldn’t want to make Benidorm their stage of the year?
Jaén’s Vision: What to Expect from Benidorm Fest 2026
What does all this mean for Benidorm Fest 2026? In short, we’re in for something truly extraordinary. With Jaén at the helm, expect deeply narrative stage productions, each telling a unique story through both music and visuals. His commitment to authenticity will bring out the best in the artists, and who knows? We might just see a Eurovision-esque spectacle that will rival even the most memorable moments in recent history.
The level of creative ambition here is off the charts, and with Jaén’s track record, it’s safe to say that Benidorm Fest 2026 will be the one to watch. Prepare for a visual feast that promises to leave audiences in awe and elevate Spain’s music scene to an even higher level.
