Amir’s Bold Transformation: A Shocking Look Behind His New Music Video

Amir, the celebrated French singer, has always been one to surprise his fans, but his latest Instagram post on October 14th left many in shock. The artist shared a series of photos revealing his face covered in blood, giving his followers a glimpse of his dramatic new look for the upcoming music video for his latest single, Complémentaires. While alarming at first glance, it soon became clear that the injuries were part of a meticulously crafted scene in his new video directed by none other than Mélanie Laurent, the acclaimed French actress and filmmaker.

photo: @purepeople
Known for his soulful voice and heart-warming ballads, Amir has once again demonstrated his versatility. In this video, the singer has stepped far out of his usual musical style, participating in action sequences that included a car crash scene, all captured entirely on a smartphone. “This is by far the video I’ve enjoyed filming the most,” Amir confessed to his fans. “It’s an experience I’ll never forget.”
The post has been flooded with messages of admiration and curiosity, as fans eagerly await the full release. Filming a music video of this calibre entirely on a smartphone, directed by an award-winning filmmaker, is certainly a bold move, pushing the boundaries of both music and visual storytelling.
Amir’s artistic journey continues to evolve. After the success of his previous album Ressources, and a much-needed break following the death of his beloved mother in 2023, Amir has returned to the spotlight with new energy. His upcoming tour in 2025 will feature songs from his latest album C Amir, including Complémentaires, a track that has already captivated listeners.
Through the challenges of personal loss and artistic reinvention, Amir remains one of the most beloved artists in France. His resilience, talent, and daring artistic choices ensure that he continues to be a force in both music and film. As anticipation builds around his new music video, one thing is certain—Amir’s bold transformation is far from over.
Amir: A Brief Biography
Amir Haddad, known mononymously as Amir, captured Europe’s heart when he represented France at the Eurovision Song Contest in 2016 with his uplifting song J’ai cherché. Although he finished in a respectable sixth place, the song went on to become a massive hit across Europe, solidifying Amir’s position as one of France’s most beloved contemporary artists.
Born in Paris in 1984, Amir’s journey into the limelight began in 2013, when he participated in The Voice: La Plus Belle Voix. His powerful vocals and charismatic stage presence earned him third place in the competition, and from there, his career skyrocketed.
Eurovision was a pivotal moment for Amir, as it introduced him to a global audience. Following the contest, he released several successful albums, including Au cœur de moi and Ressources, both of which resonated deeply with fans. His music blends pop with heartfelt lyrics, often reflecting personal experiences and emotions.
Beyond his musical career, Amir has ventured into acting and theatre, continuously pushing his creative boundaries. His passion for storytelling and his connection with his audience make him one of the most enduring and versatile figures in French entertainment today.
Sources: Purepeople-Voici